KALINA DENCHEVA

KALINA DENCHEVA

KALINA DENCHEVA

Magnatum Caviar

Magnatum is a luxury supplier of fine ingredients for restaurants and food businesses. As the business portfolio expanded to include new caviar selections, the brand explored a refreshed, contemporary aesthetic designed to elevate its premium positioning.

Magnatum is a luxury supplier of fine ingredients for restaurants and food businesses. As the business portfolio expanded to include new caviar selections, the brand explored a refreshed, contemporary aesthetic designed to elevate its premium positioning.

Client

Magnatum

DELIVERABLES

PACKAGE REDESIGN, PRODUCT PHOTOGRAPHY

Year

2023

Role

Designer

The Old Packaging

The issue wasn’t that the previous labels looked “bad.”

It was that they didn’t support how the business wanted to be perceived. For a brand operating in fine dining, the design didn't communicate confidence, consistency, or a clear sense of premium positioning.


My role

To understand how Magnatum wanted to show up in a more demanding market - researching competitors, understanding the expectations of fine dining clients, and finding a way to elevate what already existed without erasing the brand’s identity.

The caviar range was unified under a single label system, replacing multiple color palettes. This brought clarity to the lineup and positioned the products as a cohesive family.


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